Why does running the business feel harder than it should?
Foundations establishes a clear operating structure, defining how decisions are made, how work moves, and how progress is measured.
What This Looks Like In Real Life
• You feel busy, but progress is difficult to measure or predict.
• The business works, but only because you are constantly adjusting.
• Decisions are made in the moment, not from a clearly defined operating model.
• Work moves inconsistently depending on who is involved or what else is happening.
• The same questions resurface because there is no agreed-upon way to answer them.
You’re not doing anything wrong — the structure just hasn’t been fully defined yet.
Why does this keep happening if I’m working so hard?
When effort is asked to carry the load over structure, the burden shifts to you.
• You step in to resolve uncertainty
• You answer the same questions repeatedly
• You adjust work midstream so things don’t stall
Not because you’re controlling, but because the business doesn’t yet carry those decisions on its own.
When the business can’t carry decisions itself, the owner has to.
What does the business need to carry on its own?
Clear decision rules
So choices don’t depend on who’s available or who’s under pressure at the moment.
A consistent way work moves forward
So tasks don’t stall, get reworked, or change direction halfway through.
A shared way to judge progress
So you can tell what’s working, what isn’t, and what actually needs attention.
This isn’t about adding complexity, it’s about removing guesswork
“Working with Jonathan has been one of the most impactful decisions I’ve made for my business. From the very beginning, he helped me design a business model that aligns with my vision and values. He brought structure to my ideas by building a clear, strategic plan and outlining a step-by-step timeline to launch a new program I had no idea on how to bring it to life. Thanks to his expertise, I now have a solid foundation, a clear roadmap, and a renewed excitement about what’s next. I’m deeply grateful for his support and would recommend him to any entrepreneur ready to take their business seriously.”
— Jacki G., Business Coach
Underpin Consulting 