Welcome to Underpin
Why Underpin?
Underpin means to support from below, to strengthen the foundation so the structure can stand tall and stay strong.
That’s exactly what we do.
At Underpin Consulting, we help business owners like you lay the groundwork for sustainable success: a clear business model, a realistic budget, and goals that align with the life you’re trying to build.
Because when your foundation is strong, your business can grow with purpose — and hold everything you’re building.
What We Value
Underpin Consulting serves business owners most people overlook — the solo entrepreneurs, consultants and creatives who never learned the foundational disciplines of running a business. Our mission is to change that by offering practical, proven strategies that build structure, strengthen confidence, and make sustainable success possible for every business owner.
How We Do That
Our values guided approach delivers results for our customers, employees, and partners.
1. Client-Aligned
This is your business, not ours. We guide with expertise, but we’re here to help you realize your vision.
2. Real
We’re straight shooters. We lead with compassionate honesty, especially when the truth is uncomfortable. We understand that the work is hard, and we help clients face reality so they can make real progress.
3. Grounded
We bring practical thinking to complex problems. No hype. No illusions. Just the stuff that actually works.
4. Intentional
Every strategy has a reason. Each step we take is tied to a result, a purpose, or a long-term goal.
Meet the Founder
Jonathan Kaylor
Underpin Consulting 